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Kapture vs Loom
These two are often cross-shopped and rarely the same tool. Loom is video messaging: record fast, get a hosted link, move on — with a 25-video, 5-minute cap on the free plan and per-seat pricing after. Kapture is a Mac recorder-editor for video you'd publish: automatic zooms from your real activity, on-device captions, multi-format cuts, no account at all.
| Kapture | Loom | |
|---|---|---|
| Platform | macOS, Apple silicon | Mac, Windows, iOS, Android |
| Price model | Free to record and edit; one licence removes the export watermark | Free: 25 videos, 5-minute recordings. Business $18/user/mo; Business + AI $24/user/mo |
| Recording limits | None | 5-minute recordings and 25 videos on the free plan |
| Editing | Full timeline: zooms, captions, camera, crops, intros, takes, keyframes | Trim and stitch; edit by transcript, stylized captions on paid tiers |
| Automatic zooms | Yes — from your recorded clicks and typing | — |
| Captions | On-device, word-timed, free | On paid tiers |
| AI features | Agent-driven editing over MCP; on-device transcription | Auto titles, summaries, chapters, filler-word and silence removal on Business + AI |
| Hosting & share links | — (you own the files) | Yes — hosted links are the product |
| Where your video lives | On your disk, in your project bundle | On Loom |
| Export | MP4, ProRes, GIF, stills — up to 4K | Available; hosted link is the primary flow |
Competitor details from loom.com/pricing as of August 26, 2026. Spotted something stale? Tell us and we'll correct it.
Pick Loom when
You're sending a quick explainer to a teammate and the link is the point. Loom's hosting, viewer analytics and mobile apps are built for exactly that, and Kapture doesn't try to compete with it.
Pick Kapture when
The video is going in front of customers — a launch post, a tutorial, a changelog. Kapture's zooms land where you clicked, captions run on-device for free, the camera bubble is reframeable after the fact, and one recording becomes YouTube, X and Shorts cuts. No per-seat subscription: free to make, one licence to publish without a watermark.
Also: no five-minute ceiling, no video count, no account.
Questions
Is Kapture a Loom alternative?
For publishing-quality demos and tutorials on a Mac, yes — and the free tier has no recording limits. For hosted async messaging with viewer analytics, Loom is the purpose-built tool.
Does Kapture host my videos?
No — it exports files you host anywhere. That's a feature if you care where your content lives, and a gap if you want one-click links.